Do you remember “Supreme”? The Skateboard brand that became famous to just picture slam t-shirts and other apparels?
You do remember them teaming up with the Michael Jackson Estate in 2017 with a range of products having a picture of Michael on the set of the Billie Jean video.
Well since they have teamed up with more artists and brands and this winter they have teamed up with skate label Antihero .
Antihero Skateboard is a brand of skateboards using offensive or weird designs.
Now knowing that, don’t be surprised to what you are about to see! For the collaboration with Supreme, the range is called “ATMOSPHERE URINE” and using obviously some weird designs on T-shirts, hoodies and so on.
And one design is a photoshopped picture of Michael Jackson during the “balcony incident”.
Here it is:
While collaborations are, by definition, to bring 2 fan base together to multiply exposure and sales by 2 for both entities, this one just undo just that! Supreme did gain a lot with the Michael Jackson Estate’s collaboration as the range sold out worldwide in just few days and got a worldwide exposure in the media (While I found it fascinating that such brand became so successful and priced their products so high by just lazily slamming a photo on a t-shirt but that is just my opinion…)
Like Many MJ fans, I never heard of that brand before 2017 and we, fans, are a loyal breed. We will show support to those brands that give us MJ products! But if you stab us in the back, we will never forget! And this is the case here! While I understand the design was created to provoke, Supreme could have refused it in respect of the past collaboration with the Estate. Therefore, Supreme is now on Santa’s naughty list!
