If you recall, the Estate of Michael Jackson and the company “King of Pop-corn” company were in legal battle over the name “King of Pop”
The Estate sued Gourmet Gift Baskets in 2016, alleging that the company’s use of KingOfPop.com for a website selling popcorn infringed on the late musician’s famous moniker.
According to court records, the two parties settled in 2017. But the Michael Jackson’s estate just got control of the domain name in recent days.
This suggests that the confidential settlement had about a two year transition period to allow Gourmet Gift Baskets to transition its use of the domain. The domain resolved to its former website until about the middle of 2018, at which point it began forwarding to gourmetgiftbaskets.com/popcorn.
Changing a site’s domain name is hard; changing an entire brand is even more challenging.
KingOfPop.com now forwards to MichaelJackson.com
