It is the news Michael Jackson fans have been waiting for – but those desperate for a new album by the King of Pop may have to buy a new mobile phone to hear it.
Sky News understands Sony Music Entertainment will release an album of the late singer’s unreleased material and lost tracks by the end of April.
However, it will initially be available only as pre-installed music on the Sony Xperia Z2 phone.
An advert for the Xperia Z2 phone uses a song from the album – a remix of Jackson track ‘Slave 2 The Rhythm’.
The ad features a ballerina dancing with a red sheet, and Sky News sources believe this will form part of the music video.
The album is being produced by Epic Records, which is owned by Sony, and its chief executive LA Reid is thought to be personally involved.
It would be the first Jackson album featuring fresh material since 2010’s ‘Michael’.
Music journalist Kevin Hughes said Jackson would probably have welcomed the move to release the songs on the smartphone.
“A couple of years before his death Michael became very interested in YouTube and the future of music and the delivery of it to his fans and how they would purchase or download his music,” he told Sky News.
“Average fans might be initially disappointed but there is such expectation they will do anything to get hold of it so likely they will invest in the phone.
“It has worked for artists in the past so could do again.
“But from what I have heard these tracks are such high quality it will definitely get people talking about his music again in 2014.”
Jackson was said to be working on new songs when he died in 2009 and rumours of an album surfaced last year.
Renowned producer Timbaland is known to be working on several tracks.
His official DJ, Freestyle Steve, tweeted last year: “So last night I heard some of the new tracks Timbaland is doing for the King of Pop … WOW!”
Sony’s official price for the Xperia Z2 is £599 in the UK and is expected to cost about $600 in the US.
The company is not the first to use music to sell phones.
SOURCE: SKY
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